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"When Being Right Isn’t Enough"

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Jeff's presentation "When Being Right Isn’t Enough" blends powerful storytelling with actionable leadership insight. He delivers a memorable experience that leaves audiences inspired to lead, communicate, and show up with greater purpose.

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You can be correct - and still not be heard!

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This featured keynote explores why strong ideas, solid data, and expert insight so often fail to gain traction, and what actually makes them take hold. Jeff looks at the human moments before and during communication when trust is formed, attention is granted, and meaning finally clicks.

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Blending neuroscience, real-world experience, and storytelling, this talk shows why most professionals, especially scientists, clinicians, and technical leaders, approach communication backwards. Being right matters. But it isn’t enough. Ideas take hold only when they align with how people think, decide, and feel in real time.

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Grounded in the principles of his latest book, Instant Credibility this session delivers practical, immediately usable insights that help complex ideas break through - without dumbing them down.

 

This is not about presentation tricks.
It’s about the moment people decide to lean in.

 

Audience Takeaways

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• Understand why being right isn’t enough

• Make ideas take hold

• Engage the human brain, not just the intellect

• Communicate under real pressure

• Create moments that click
   

Ideas don’t take hold because they’re correct.
They take hold when people are ready to receive them.

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This talk shows you how to create that moment.

It’s in the calm before you speak, the story that sticks, and the moment people decide they’d follow your lead.
 

"When you master that moment, you don’t just communicate - you connect, inspire, and elevate everyone in the room".

 

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